Assignment 1: An analysis

For this part, I will be analyzing 3 images from my slides used for assignment 1. The first image is the introduction part of my presentation.


A plain white background was used with texts illustrating the visual examples provided at the bottom of the slide. The slide had a 'Z' composition to it meaning that it has to be read from the upper left to right and followed by the lower left to right. Hence the term 'Z' composition is used. The white background is easy on the eyes and brings more focus to the text which is of a darker color. Reep (2006) states that the color in the document creates an image and assists the reader to transition through the document to find important information. The images are placed with the bad example on the left and the good example on the right which makes it a left to right sequence.

The content of my assignment uses short and relatively simple sentences. According to Reep (2006), words in a document have to be simple, readable and does not contain colloquial language. An image at the bottom right corner guides the reader to the end of the document. The text and images in the slide have to complement each other in order to be effective as stated by Kress and van Leeuwen (2006). To conclude, a good design for screen has to incorporate all the elements stated above.

References

Reep, DC. 2006, ‘Chp 6: Document Design,’ in Technical Writing, 6th ed., Pearson Edu, Inc., New York, p.133-172.

Kress, G, & van Leeuwen, T 2006, ‘Chapter 1: The semiotic landscape: language and visual communication’ in Reading images, pp. 16-44.